Scientific research has found that the colors visible to us directly impact our brain and body. Does the call-to-action button color really matter? Right from why they’re important, why you need to apply color psychology to them, which colors present what emotion and action, and how you can create a call-to-action button that actually converts. So in this article, we’re covering everything about your call-to-action buttons. It’s like defining the next step you want a recipient to take after reading your email. That’s where the importance of clearly demarcating your call-to-action button comes in.
After all, you did share multiple pieces of content and offers with them. Now, suppose all the call-to-action buttons look the same, and the recipient is given the choice of interacting with one- there’s a high chance of them clicking on an offer instead. This email comprises a few offers, but the key call to action button for you is the ‘subscribe to deals’ button at the end of the email. Take, for instance you send a consumer an email.
While we all know that a call-to-action button should stand out in your message, most marketers struggle to pick the right color for them. Depending on what your goal is, it’s the click on your call to action buttons to ‘subscribe’ or ‘buy’ that matters in the end. Online marketers know that the real metric that defines a campaign’s success is conversions.
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